ABOUT

My experience as a creative strategist and integrated marketer spans brand and product, agency and in-house, and a range of industries, from fashion and lifestyle to non-profit and sports. I unite creative and analytical thinking to produce effective work grounded in data, strategy, culture, and brand heritage.

I'm particularly motivated by values-driven clients and campaigns. Causes close to my heart are sustainability, empowering indigenous communities, and mental health advocacy. I believe in leveraging commercial platforms to uplift and represent diverse voices.

Core Competencies

Brand Strategy

Competitive research. Build brand positioning and umbrella brand frameworks. Establish target audiences. Create authentic, engaging brand narratives. Develop products as extensions of brand identity. Build digital + media strategy. Understand intersection of brand offering with forces that drive culture and conversation.

Integrated Marketing

Develop strategic campaigns from conception through launch and optimization. Leverage market research, consumer research, and current trends to reach target audiences. Build out full marketing funnel to drive awareness, growth, and brand equity. Design consumer journeys through online and offline touchpoints. Build dynamic content pipeline for social and paid media. Re-engage consumers through full lifecycle. Produce culturally relevant creative in alignment with brand values.

Global Marketing

Partner with regional teams to shape strategy and content, and guide execution. Balance global creative and messaging with local adaptations, translations, and extensions. Establish KPI's and facilitate aggregation and analysis of campaign performance data.

Copywriting

Use language as a vehicle for brand identity, with placements ranging from websites and social to advertising copy. Drive engagement with target audiences. Ensure messaging is cohesive with visual components.

Project Management

Build out and manage achievable cross-functional calendars for content production. Ensure milestones are met or flexed as needed. Collaborate with key stakeholders to ensure alignment. Manage meetings, establishing necessary inputs, critical outcomes, and next steps. Track progress towards KPI's.

Work Experience

U.S. Cotton Trust Protocol

Marketing & Communications Consultant (2024 - present)

Developing B2B content, public communications, and marketing collateral to drive awareness and engagement among current and prospective members of this U.S. cotton sustainability program and traceability platform
Collaboration with global brand members including Levi’s, Macy’s, J.Crew, Gap, KIABI, and NEXT to promote sustainability work
Introducing more rigor around tracking marketing performance
Global sustainability and regulatory landscape monitoring

Brand Knew [Digital + Creative Agency]

Marketing Manager (2019 - 2021)

Senior Marketing Strategist (2018 - 2019)

Managed rebrands, event activations, social marketing, email marketing, paid media, content creation, and website redesigns for sports and nonprofit clients
Managed strategists / more junior marketers and interns

Levi Strauss & Co.

Assistant Manager, Global Brand Marketing (2022 - 2024)

Produced integrated, omnichannel global brand, product, and sustainability marketing campaigns (including ecommerce, social, email, in-store, paid media, influencer, and OOH). See portfolio page for award-winning Buy Better Wear Longer campaign.
Overhauled product imagery and copywriting workflows to increase volume, accuracy, and speed to market as part of cross-functional Digital Initiatives team.
Co-Chair of Wellness Employee Resource Group

Brand Knew [Creative + Digital Agency]

Manager, Nonprofit Marketing (2019 - 2022)

Led team of 2 - 4 in executing brand refreshes, event activations, social marketing, paid campaigns, content creation, and website redesigns for nonprofit clients, reaching and engaging millions of users, scaling social audiences, and driving donations.
Worked cross-functionally with internal paid media, design, development, and video production teams
Led account management

Senior Strategist, Sports Marketing (2018 - 2019)

Supported brand refreshes, event activations, social marketing, paid campaigns, content creation, email marketing, influencer marketing, sponsored partnerships, and website redesigns for sports clients at this creative and digital agency.
Worked cross-functionally with internal paid media, design, development, and video production teams
Interfaced daily with client teams

ACI Licensing [Licensing Agency]

Licensing Coordinator (2017 - 2018)

Crafted and executed brand expansions for fashion, CPG, beauty, influencer, and entertainment clients, including negotiating contracts and drafting press releases
Pitched and partnered with retailers, talent agents, and manufacturing companies to manage successful licensed consumer product programs, marketing & product approval
Clients included Rebel Wilson, Rachel Ashwell, Christian Siriano, RuPaul, Tricia Yearwood, Rosanna Pansino, Sugar Paper, Rachel Zoe, Project Runway, and Rachel Roy

Lucky Brand

Creative Sample Coordinator (2015 - 2017)

Supported seasonal, omnichannel campaigns from conception through execution from within the Styling team, balancing commercial and creative interests to drive sell-through and brand equity
Produced product catalogues, staged press events, and informed visual merchandising

Threadflip

Assistant Lead, Merchandising Operations (2014 - 2015)

Led Merchandising Operations team members in exceeding company goals for processed user submissions at this fashion tech startup that competed with ThreadUp and The RealReal
Reviewed user submissions for quality and trend alignment to optimize sell-through

UC – Berkeley

Research Assistant, Emotion & Emotion Regulation Lab (2014 - 2015)

Supported PhD research on establishing and exploring the relationship between stress and impulsivity

Awards

Buy Better Wear Longer Campaign (Levi's, 2022)

Featured in the U.N.'s Sustainable Fashion Communications Playbook
One of AdWeek's Ads of the Year
2023 AICP Post Award (Editing)

Levi Strauss Award Nomination [Internal] (2023)

Recognized for Buy Better Wear Longer

Education

B.A., Vassar College (Psychology, Creative Writing)

Certificate, UCLA (Design Communication Arts)

Alumna, PEN America Emerging Voices LA Workshop

Languages

English

Spanish

Proficiencies

Google Suite – Microsoft Suite – Google Analytics – Adobe Photoshop – Adobe InDesign – Figma – Major social platforms – Meta Ads Manager – Buffer – Hootsuite – Sprout – Later – Basecamp – Airtable – Slack – WordPress – Zapier – YouTube Studio – Mailchimp – Constant Contact – Qualtrics – SPSS – Miro – Sharepoint – Canva – Surveymonkey – Substack